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Barnes and Noble is Latest to Join the Tablet Frenzy


The tablet, a device that was unheard of just two years ago, is now a new category of consumer electronic device with explosive growth. Consumers are embracing tablets so fast that at one point, Apple’s iPad was the fastest selling device in consumer electronics’ history (but was recently overtaken by Microsoft’s Xbox Kinect).

That means the iPad was adopted more quickly than the DVD player, personal computer, and even the cell phone. There are literally tens of millions of them (when you include all tablets, not just the Apple iPad) now in circulation.

Apple’s success with the iPad has led to a bunch of competing devices, the latest of which comes from the book retailer Barnes and Noble (BN). BN launched an e-reader called the Nook over a year ago, primarily as a device to buy and read electronic books. But thanks to the success of the tablet, e-readers are now morphing into tablets, offering much of the same features as the iPad. Amazon is taking a similar approach with their forthcoming Kindle Fire.

As for the new Nook Tablet, it’s quite impressive, especially considering its $249 price tag is almost half that of the Apple iPad. Features include:

  • HD movies, TV shows and music from the top names—Netflix, Hulu Plus™, Pandora® & more
  • World’s most advanced VividView™ 7″ Touchscreen
  • Over 2.5 million books, magazines, comics & kids’ books
  • Email, Web & smooth streaming video access
  • Thousands of apps like Angry Birds and Epicurious
  • 16 GB of memory
  • Extra-long battery life
  • Ultra-light and thin

Look for even more activity with the tablet segment. At this rate, we can’t seem to get enough of them.

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